For building pages and listings on Zillow and HotPads, we automatically process every photo and our system algorithmically determines which photo will generate the highest number of contacts for your listing as a primary photo. Our research shows that kitchen or living room photos as primary photos typically return the highest number of responses from prospective tenants.
If our system determines that a different photo better highlights your listing, it is possible that the primary photo you set in Zillow Rental Manager is moved to the second photo on the live listing page.